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Bricks & Risk
He Moved to Philly With Zero Contacts … Now Everyone Knows "South Philly Vinny's" Name | Episode 101
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Vinny Fracassi & Tim Garrity were introduced via a mutual connection, Chris Strauss, and became buds instantly. Not only that, since meeting, Vin & Sean have become pals as well. In this episode, we dive deep into Vin's journey (by way of Niagara Falls, NY & Chicago, IL) on growing his Book of Business as a real estate agent and in a city (Yo, Philly) where he did not know anyone to start. Dig into this B&R ep as he shares boots-on-the-ground/business-building nuggets that have worked best for him, as well as some things he has learned along the way!
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I encourage everyone to do that. Go, go figure out what you don't like, you know? Go do it. Instead of saying, like, I don't want to make a cold call or I don't want to door knock or I don't want to send a postcard or whatever, like, try it first. Yeah. I know I hate cold calling because I've done it and I absolutely hate it. It's not my personality. It's not a good use of my time. Hate that. It's just not my skill set. And for me to realize that early on, I'm like, okay, well, if I'm not going to do that, because a lot of people are telling me to just get on the horn, what am I going to do? And I just naturally fell into the content marketing. Welcome to the podcast dedicated to real estate, insurance, and building your business. Join us as we take you along our own business building journeys with additional wisdom from our network of local and national experts. Welcome to Bricks and Risk.
SPEAKER_03This episode is brought to you by Property Management Redefined. PMR is not just managing properties, we're creating partnerships that build long-term success for property owners. John and his team can be reached at manage at gopmr.com or by phone 267-753-6005. Tim. Yes, Sean. Who's a good client for PMR?
SPEAKER_02Property management redefined is looking for property owners who value three things accountability, reliability, and a results-driven approach. You want to maximize returns, but still provide client and tenant satisfaction.
SPEAKER_03There's a lot of property managers out there. Yes, there are. What does PMR do really well?
SPEAKER_02Biggest thing is they're seamless and they're worry-free. So with that approach in mind, it allows the property owner to put their trust in PMR and know that the results will be there. The other thing I think a property owner is really going to value because they do it so well is that they have a local expert team, boots on the ground, managing your properties and your tenants' expectations every day so that you feel good about your investments.
SPEAKER_03We have millions of listeners out there. Tens of millions. If they want more information, how do they find PMR?
SPEAKER_02Right here, guys. Reach out to John Sachs and his team at Property Management Redefine. We'll take good care of you. Hey everyone. Welcome to another episode of Bricks and Risk. I'm Tim Gardy. And I'm so mooney. Shawnee boy, we have a local guest here, superstar real estate agent in the Philadelphia market, Vinny Fracassi with KW Empower. How are you doing today, Vin?
SPEAKER_01Doing good. Thanks for having me, guys. Welcome on in. Thanks for being here.
SPEAKER_02All right, so a little background on Vinny. Born and raised in Niagara Falls, New York, just outside of Buffalo, go Bills. After a stint in Chicago, Vinny and his wife Pam moved to Philly. He was working a nine to five with no plans of becoming a realtor until his lifelong friend Mikey encouraged him to get his license. We want to hear all about Mikey. Pam and Vin took the exam together just before the pandemic, thinking it would be a side hustle. When the pandemic hit, Vinny lost his full-time job and decided to jump into the deep end of Philly real estate. He hasn't looked back since. Alright, so we're gonna start this one off right. So you're a big music guy. Did you ever have any music-related jobs growing up? You know, younger, older?
SPEAKER_01So from 2010 until about 2015, I was in the music business, kind of. Oh yeah, yeah. We've we've chatted about this. Yeah, so um Mikey, who you mentioned and in the the in the onset, we managed a band. Uh the band comprised of five guys, uh, two of them are from Niagara Falls, uh, one of them is from Lewiston, New York, and then two of them are from Buffalo, New York. And uh, we managed them for the five years that you know we did, and it was great. We had a great time. Um, problem is ultimately those guys were all older. And so they could- What was the name of the band? Son of the Sun, S-O-N of the S-U-N. I like it. And uh, it started off with my buddy Joe and my buddy Zach, just the two of them. It was a two-piece thing, and then they got the other three guys and it became, you know, bigger than what was initially what it was initially for.
SPEAKER_00Okay.
SPEAKER_01And so, yeah, I mean, they were just all older and they couldn't just drop everything and get on the road and you know, do what they needed to do in order to like really, you know, get to that next level. Like, I look at a band like the Black Keys, for example, like those were just two guys from Akron, Ohio. They dropped everything and did what they needed to do, and they became megastars, Grammy winners, the whole thing. So um, it's no shot to anybody in the band at all. It's just it is what it is, and it was just uh just wasn't the right time, unfortunately. Had it been 10 years earlier for everybody, who knows? Right. But uh it was a great experience, and I loved every minute of it.
SPEAKER_02How'd you get involved in that? Was it just like buddies of yours? And you were like, hey, you know, we feel like we can kind of promote you guys and get you involved, maybe what, like you know, big festivals or go on tour? Like, how does that work?
SPEAKER_01Yeah, so um Mikey and I grew up together in Niagara Falls. We knew Joe and Zach, who started um the band, also good buddies of ours. And so, you know, once Mikey moved to Chicago, he was interning for all these record labels out there. He went to um music school out there, I forget the name of it, um, but it was like he got a degree in basically music business. Yeah, and so he knew that I was a big music guy and knew that I would maybe want to be involved. So once Joe and Zach started the band, Mikey kind of took over as like the manager, and then he brought me up. Mikey brought me on as as the co-manager. So I was living in southern New Jersey at the time, and Mikey was living in Chicago. I had gone to visit him a bunch of times, and then um I fell in love with Chicago, and it just made sense for me to move there so we can do this together. Even though the band was in Buffalo, we were in Chicago. It was still just a better situation for me than living in South Jersey. No offense to South Jersey.
SPEAKER_02Yeah, no offense, none taken.
SPEAKER_03I I got plenty of offense for South Jersey, but it's the different things.
SPEAKER_02We're Southeast PA boys, so we're we're technically uh on opposite sides of the river. So um those damn jug handles. It is. They're all over the place.
SPEAKER_01Yeah.
SPEAKER_02All right, so was it your nine to five that brought you to Philly from Chicago? Well, first let me backtrack. How did you land in South Jersey from Buffalo?
SPEAKER_01Yeah, so uh in Niagara Falls, there's a company called Sevenson Environmental Services, they do environmental cleanup work all over the country. Okay, and so my old man has been working for them for 45 years, so it's kind of like a thing where, like, you know, the people that work there, the kids end up going and working for them.
SPEAKER_02Yeah, it's like an opportunity.
SPEAKER_01It it is, it was a it was it was a great opportunity. So um, long story short, there was a a long-term job in Vineland, New Jersey. And I had just graduated college, I was dating a girl that lived in New York City, and basically that was my ticket to not only make some money, but also like be close to my girlfriend who was living in Manhattan at the time. Yep. And so um moved to New Jersey, started working, didn't work out with the girl, um, was just making really good money, was traveling, and um, it just got to the point where I just needed a change, and so therefore the opportunity came up to manage Sun of the Sun, moved to Chicago, move in with Mikey. He already had a great spot in a great in the old town neighborhood of Chicago.
SPEAKER_02Awesome.
SPEAKER_01And yeah, and that's how it all went. And then moved to Chicago 2010, uh, shortly thereafter, met my wife Pam. Well, nice, and uh, we were started dating like basically right away, and then we got married five years later.
SPEAKER_02Okay, so you get married, you come back to the area that you came from. What brought you back to Philly?
SPEAKER_01So uh it was Pam's job that brought us back. So she works for a hotel, yeah, and um, she was working for the hotel in Chicago, and then there was an opportunity for her to come to Philly and you know, basically advance her career, make more money. Um, and I'm not gonna lie to you guys, like I I came kicking and screaming because I um, you know, I knew Philly.
SPEAKER_03You have to be truthful here, V.
SPEAKER_01Like, yo, I don't want to go away from this Italian beef. So I'll tell you this from I lived in South Jersey from 05 to 2010, and I would come to Philly and like it was fine, right? It was cool. Yeah. Um, came to a lot of concerts, came to a lot of sporting events, went out to dinner, stuff like that, but it never really like grabbed me, you know what I mean? And then I moved to Chicago, and it's like, whoa, yeah, this is just like on a different level. You know, you have Lake Michigan right there, the summers there are amazing, winters are awful, but like everything else is is fantastic. And so when the opportunity came up to move back to Philly, I was not about it. I did not want to leave Chicago. I love Chicago, thought we were gonna never leave. Yeah, but there was some financial reasons why we left Chicago. Um, you know, we we needed we needed to go, basically. And so we came to Philly thinking that it was gonna be a very short-term thing and not thinking we would ever be here long term, and here we are eight years later.
SPEAKER_02Wow, it's awesome, man.
SPEAKER_03What was the hook? Well, right? So, like I'm coming here to Philly and it's gonna be a temporary thing, like you'll get a next job at the next hotel that they need you, but like something was like, nope. Like, we're like this now is the hook that we're gonna stay here.
SPEAKER_01So uh two reasons come to mind. Number one, it was way cheaper. Yeah, it was way cheaper than Chicago. Yeah, yeah.
SPEAKER_02Now that I mean Chicago's the advantage in Philly.
SPEAKER_01Chicago compared to Los Angeles and New York, yeah, yeah. Like it's it's cheaper than those two, but then Philly's a different level of, I'm not saying cheap, cheap, but just like more affordable. Way more affordable. Way more less than a lot of people.
SPEAKER_02Chicago's what? Technically the third largest city in the US, right? Yeah, yeah, yeah. There you go.
SPEAKER_01So it was way more affordable for us to live here. Um, so that was number one. And number two, like, I like as soon as I because we moved right to South Philly, like I as soon as we moved to South Philly, I was like, I belong here. Like I just started walking around, seeing the shops, seeing the people, yeah, a bunch of Italians. I was like, this is hey, what's up? I wasn't on. I wasn't quite South Philly Vinny yet, but they knew it was coming. They could they could sense it. Yeah, they could sense it was coming.
unknownI could feel it.
SPEAKER_01And so uh, so that was that was one thing. And then I then I started to really get into like just the terrain of it, and like Philly is just such an amazing location on the east coast. It is, and I always say this I love central time, it's the best time zone, if you ask me.
SPEAKER_02Just everything the best of the east and the west.
SPEAKER_01Exactly. But so now we're on east coast time, which I didn't love, but you got all four seasons here, the winters here are mild, you're close to New York City, you're close to DC, you're close to Baltimore, close to the ocean, close to the mountains, all those things. It just made sense for us to stay here. And like, I don't want to go anywhere else now.
SPEAKER_03What give me the exact timetable from when you moved here to when you became South Philly Vinny? Yeah, exactly. I need like this.
SPEAKER_02I need like all right, I was like, and for the for the listeners or for the watchers, if you see on Vince's shirt, he's got talk about a personal brand. It's fantastic. That's the South Philly Vinny brand right there.
SPEAKER_01So uh let me let me first give a shout out to my guy, Steve Brett. It's one of my best friends. Shout out to Steve. Uh Steve made this logo for me. He made it as a goof. I asked him for a bunch of logos. He made me a couple and sent this one as a goof. And I was like, nope, that's it. That's it. So and he also had this sweater made for me. So big shout out to Steve. Banger. Uh what's Steve's handle? What are we doing? Uh I think he's at Steven Lewis on Instagram. Okay. And we his nickname is Sicky. So, like, we we've, you know, sicky brett, we call him. Cool. Um back to the question. So, yeah, so back to the question. So moved here in 2017, was able to keep my job from Chicago. I was working for a digital marketing company, and they allowed me to work from home. So I said, sure. I didn't have to come to Philly and like search for a job and do all that stuff. So it was actually really great. And then um the pandemic hits in 2020. So let me back up a little bit from there. So in 2019, Mikey, my buddy, so all this like we're managing the band that stops. Mikey gets his real estate license in Chicago. Yeah, no, he's a killer agent in Chicago, like top. Yeah, yeah, top tier agent in Chicago. All right, Mikey on the show. What's Mikey's last name? Mike, his name is Michael Sam, S-A-M-M. Shout out to Mikey Sam. Shout out to Mikey Sam for real, for real. I just talked to him when I was on the way up there. That's awesome. Um, so and he wasn't always encouraging me to give my license. He thought I'd be really good at it. And so he was very excited. Exactly. Exactly. He he's, you know, plus we worked together closely, managing the band. We kind of knew how each other worked and our strengths and weaknesses, all that stuff. So he was very encouraging. So Pam and I were on our deck in 2019. I want to say it was like May 2019, and I just looked at her and I was like, you know what? I think I want to take my shot at the real estate license. And she was like, you know what? Cool. I'll do it with you. So the two of us enrolled in Temple University, real estate.
SPEAKER_02It's a partner right there.
SPEAKER_01Yeah. So she she was like, you know what? I might as well do it too. Like, you know, we could be built and study buddies, all that stuff. So we took the courses at Temple. Uh, this was in like late 2019. Okay. Um, and then roll into 2020. And yeah, so we both sat for the exam in February late February 2020. Oh my gosh. She got two wrong out of the whole thing and barely studied. I passed, thank God. Yeah. Uh huh. By one. Yeah. Yeah. 65. Good good thing that good thing the uh test good thing the test.
SPEAKER_02The test instructor was a punk fan, so it's a good thing. Yeah, he was a big bad brains guy.
SPEAKER_01Yeah. Um, so so we both passed late February 20, yeah, late February 2020, and we to celebrate, we're like, fuck it, let's go to Mexico. Yeah. I can curse, right? Yeah, you're fine. Cool. Um, yeah, let's go to Mexico. So we literally we fly to Mexico, we stay at this beautiful resort, have a great time, fly back to the United States, and like literally the world's never been the same. Wow. It was right as the pandemic was hitting in March 2020. Yep, yep. So that brings me to um May 2020. The job that I was able to retain from Chicago, they let a bunch of people go. Yeah, due to the pandemic. So um, I had just passed the test in in uh February and uh got let go in May. It was summertime. I got a severance. I said, All right, it's summertime, it's a pandemic. Yep, September 2020, I'll start being a realtor, and that's exactly what I did. So the Sal Philly Vinny thing to ultimately answer your question came in the beginning of 2021 when Steve made me these logos. That's awesome. And also, too, we came up with the South Philly Vinny name on a Zoom call with some friends during the pandemic. We were just tossing around ideas, and and uh I forget if it was me or my I think it might have been my buddy Greg.
SPEAKER_03Was it the logo that drove it then? Was that the first piece that was like that, and then everything else followed? Or I think so.
SPEAKER_01If I recall correctly, like I like again, he he made this as a goof. Yeah, not thinking that I would actually want to use it, but like little did he know. Yeah, you know, so um I think the logo dictated the the moniker, and off we went. And so now it's I'm five years into this career, and um, I was just having the conversation with him offline, it's going great.
SPEAKER_03But now they're now you know, South Philly Vinny, those are big shoes to fill, right? Damn right, yeah. Damn right.
SPEAKER_02Like it's not like yeah, it's not like, hey, my name's Vinny. I happen to have a real estate license. Like, South Philly Vinny is like a thing, it's a it's a personal brand, it's a vibe. All right, so here's a question. So your boy Mikey's also from the Niagara Buffalo area.
SPEAKER_01Yeah, we grew up a couple blocks from each other.
SPEAKER_02He goes out to Chicago, you're doing the band thing, you come out to Philly, he gets his real estate license, he starts building his book of business in Chicago. Was that kind of like confidence for you to do the same thing in Philly? Because here's something that a lot of real estate people are probably going to agree with. It's much easier to get started in residential real estate when you're from the area that you get started in. The reason it's easier is because your sphere of influence, your network, everything from growing up. This is such a local area, just like Buffalo, just like Chicago, where like if you have all those relationships, you have a little bit of a head start, let's call it, to let people know, hey, I got my real estate license, I can help you buy, sell, rent, invest. Watching him do it in Chicago, and you said he's successful, was that kind of like inspirational, like motivational for you to be like, well, why can't I do this?
SPEAKER_03Or permission to do it? Like, oh man.
SPEAKER_02Yeah, like why can't I do it here?
SPEAKER_01Great question. So I definitely started out uh back here versus everybody else that starts up here who's from the area. Yeah, because the reason I say it is because when I was working from home, I didn't I didn't go anywhere. Right. We had just moved here. I was working from home like pandemic. I wasn't doing anything on my album. Even before that, like I joined a jujitsu gym. I started doing jujitsu. So that was like my only outlet for people, right? Like everything else was like contained. I was in the house. Yeah, I would go to the satellite office in Philly that my company had, and I met some people through there. So, like, long story short, like I just didn't have a big network of people here. Yep. So Mikey had been in Chicago for because he went to school there, so he had been there for a while. Gotcha. He moved out to LA for a little bit, then he moved back. He had jobs, he knew a bunch of people. So got a pretty good network. And it was easier for him to get off the ground because he actually had a better network of people. For me, it was a total risk. It was like, you know, I didn't know what to expect. You know, I definitely knew that um I didn't have the advantage that a lot of folks had that grew up here and have cousins, and you know, they know their friends and their their friends' cousins need real estate, blah blah blah. So like it was definitely something that I thought about and just was like, you know what, we just gotta go. We just gotta move forward. And like, luckily for me, Pam was behind me 100%, and she uh was encouraging me to do it. So, like, once I had her encouragement, it was kind of like, all right, cool, like we can do this. And uh slowly but surely, you know, started just meeting people and just building up my database and building up my sphere, and here we are five years later, and it's been going great. Can't explain.
SPEAKER_02All right, so here's another here's another good like segue to people in real estate is that when you first started, you joined a team, right? Yep. What was what was some of the reason you had? Like you're new in real estate, you don't really have anyone in Philly that's doing it, so you're not really like talking to like a confidant or a family member or best friend in Philly that says you should join a team or you should join my team. Why did you feel like joining a team was a good move for you to start?
SPEAKER_01Um because of I didn't have anything as far as a sphere or have a big network. So and uh I gotta give a shout out to our boy Chris Strauss. Like Chris Strauss. Shout out to Chris Strauss Strauss Morgan, Chris Morgan, our boy. Is that your boy? That's my boy, yeah. Strauss and I do it. We do a lot of business together, and he's the homie. So shout out to you, Chris.
SPEAKER_03Dude, that was the one uh sorry to interrupt, but it was uh we got a really amazing review. He left this review, and I was like, dude, do you know who this guy is? I was like, I gotta find this freaking Strauss guy. And he's like, Oh, yeah, I know.
SPEAKER_01Oh, he left a podcast review. Yeah, yeah, yeah. Nice. Yeah.
SPEAKER_03And we read it online. It was super cool.
SPEAKER_01Oh, that's awesome. Yeah, yeah, he's he's a great dude. Yeah. So he uh I met Chris actually, Pam and I were looking for a house back in 2020, and I met Chris at an open house. Oh, he was there with another realtor trying to you know find people to you know potentially do mortgages for. And then I was in the office and I saw him and I was like, Oh, we were like, Oh, yeah, we met at the open house. So we just became cool instantly. And he was really encouraging for me to join the team because he kind of knew everything that I was just explaining, how I didn't have the sphere and you know, good opportunity to meet people and learn the business and this and the third. So um, you know, he was very encouraging in that sense, and so um, you know, I ended up joining a team. And I will say that the me joining that team really skyrocketed me from uh, you know, nothing to zero to you know something, so to speak. Not to mention it was 2021, so like it was like real estate 303 instead of real estate 101.
SPEAKER_03It accelerated you through that learning process 100.
SPEAKER_01Like you had to know so much more than the average realtor that's just starting out because it was so bananas, yeah. 50 offers, waiving inspections, waiving appraisals, that was a crazy all that stuff. Like, you know, like as a new realtor, this is stuff that you just don't expect, you know. So, like that really helped me a lot, and it really helped my my knowledge base. And um, so you know, I'm very forever grateful for the team for that.
SPEAKER_03Yeah, um, you know, so it got you certainly got you off to some good footing, uh, and allowed you to kind of like get going, move faster. And during that time, like you said, it was it was a crazy market. Nuts. And so having that uh group to kind of help maneuver through those scenarios is is gotta be beneficial for sure.
SPEAKER_01A hundred percent. And the team that I joined, I was assigned a mentor. Yeah, so um that was super helpful as well. Shout out Philippe Dofars, my mentor. Philippe giving a lot of shout-outs today on uh on the podcast, gotta do it, you know. Cause like you know, big shout out to you too, Tim. Thanks, man. You know, Chris Strauss connected the two of us. So yeah, so that's how we ultimately connected. Yeah, and we just just gelled instantly. So like you know, and Tim's a guy that I can you know call or text or email if I have a problem, and he's always very helpful to me. So thank you. Yeah, man. And so, yeah, so um that was really helpful. Like having Philippe at my side was really, really Helpful help me out through some crazy deals. He even told me, he was like, dude, you've been through some shit as a three-year realtor. You know what I mean? Like, I went through. I went through some crazy deals for sure. But like, and I also wasted a lot of time. And you know this as you know, when you're first starting out, like you you're trying to find you gotta figure it out. You gotta figure it out.
SPEAKER_03You're saying everybody, every yes, and it's like part of the the the the bad part of that is that you are spinning your wheels.
SPEAKER_02You're drowning in opportunity, as I've called it. Yeah, that's exactly where it's just so oh well. I gotta go help them. Oh, I gotta go help these people, I gotta go help this person, and then you just start running around because you're like, I need to be busy, I need business. This is a hundred percent commissioned job, and then you learn, you're like, Well, why was I running around with that person? Because they were running around with five other agents and were never really loyal to me anyway, right? And we're just gonna throw me under the bus or whatever. This happens. Well, it's easier to identify that when you've done it initially, though.
SPEAKER_03You you your senses aren't able to pick up on you don't have that street knowledge, right?
SPEAKER_01No, you don't, but I would also argue that it was for me anyway, it was necessary. Good education.
SPEAKER_02I encourage everyone to do that. Yeah, go figure out what you don't like, right? You know, go do it instead of saying, like, I don't want to make uh a cold call or I don't want to door knock or I don't want to send a postcard or whatever, like try it first. Yeah. I know I hate cold calling because I've done it and I absolutely hate it. It's not my personality, it's not a good use of my time, it's just not my skill set. And for me to realize that early on, I'm like, okay, well, if I'm not gonna do that, because a lot of people are telling me to just get on the horn, what am I gonna do? And I just naturally fell into the content marketing bucket. And again, we've talked about this before. Rudy Brown, Brown McKinney, shout out to Rudy, said start a blog. And that for me was like, okay, I don't mind doing that. I don't mind being creative or writing or marketing or sharing my thoughts or being honest or whatever, because no one was really doing that back then. And then as I did that, I would go out to a barbecue and someone's like, yo, I read that blog post you did about such and such. And I'm like, really? I'm like, how'd you even find it? They're like, no, through your email. You send an email that hooked me up to your blog post, and then I started reading your blog, and it's really good. So and that kept happening over and over. Then I would hear from people who would find it. Oh, wait, Philly Urban Living at Gmail? That you're the Philly Urban Living. Like, I had people say this to me. I was like, weird. It's the Philly Urban Living. It's crazy. All right, so here's here's a good segue. Hey everyone, this is Tim, your favorite bricks and risk co-host. But don't tell Sean. I hope you're enjoying this episode, and I'll get right back to it in a moment. Our audience grows through word of mouth, so if you would please take a moment of your time and give us a review on the platform you're on, that would be fantastic. Please also help spread the BR word by sharing your favorite episode with a friend. We greatly appreciate your time and trust. Now, back to the show. So you start on a team, and we've done an episode on this before, of feeding fish versus teaching the fish. There's some teams out there that say, hey, I'm gonna teach you to do what I've done so that you can go out and replicate that and grow your business that way. Then there's also the team model, mostly, it's mostly a team model, I would say, where they have opportunities, you know, cold leads or open house leads or postcard leads or social media, whatever it is. They have people who need callbacks or emails or want to go see something, and they need team members to reach out to these people. The team that you started on, was it a little bit more like feeding fish? They were giving you leads, opportunities, things like that, or were they kind of teaching you to fish?
SPEAKER_01What was they they were feeding feeding fish? Okay, yeah. So that was a big appeal for me to join that particular team because they were giving out leads. Yep. Because again, just starting from zero, not really knowing the business, that was a I knew that would be a good way for me to you know to leg up, have opportunities immediately. Yep, exactly. So that's why I ultimately joined them, and it was great. Like the I still remember the first deal I ever did was a lead that I got from the team. It turned into me helping them buy a place, and then they liked me so much for my second deal ever, they let me list their place. Oh, yeah. So yeah, I got two two transactions out of my very first lead ever from the team. So I can't I can't deny that that was super, super helpful. Yeah, um, and plus, like, you know, if you you know, you know this, like you stay on top of people over the years, they start referring you out, which is you know, again, because I didn't have the sphere and all that, you know, now five years in, like, people call me, like, oh, you helped so-and-so, you know, three years ago, you mind, you know, listing my place or whatever, you know what I mean? So, like, it's it's really starting to bear more fruit that way. Um, so yeah, so it wasn't a uh I'm gonna teach you how to fish sort of situation. I kind of had to teach myself how to fish, and I'm still teaching myself how to fish. Sure. I think it's still yeah. I think that's something that we're all still learning as we go through our journey here as to like how this whole thing works. And like, you know, as you well know, some deals are super, super easy, and you know, other deals are a pain in your ass. Yeah, and it's just it's just depends on what what happens, but you learn something every single time, yeah. And so um, yeah, still going through it. I'm sure it's the same for you as well.
SPEAKER_02Oh, wait, some some people are easy to Mooney has Mooney has a deadbolt on his uh office door so that people can't walk in.
SPEAKER_01Oh can't come in. Really? He's not into that. If I were to like knock and knock, can't even get in.
SPEAKER_02If you were like I'm South Billy Vinny, like he'll move like the curtain over like this and like look and be like, and just slowly move the curtain.
SPEAKER_01But if I have Sarkon's bread, I'm assuming the door would open then.
SPEAKER_02Well, don't even get me started on Mooney's uh gluten-free kick right now, which seems kind of no second, hold on.
SPEAKER_03Fugazi in a sense. Hold on a second. Number one, quick story. My wedding day, downtown. I call Sarkones. That was a fun day. We're gonna get lunch, we're gonna get sandwiches sent over, right? Call up, hey, can I get you know 20 sandwiches? We're over at the uh at the Omni. Yeah, they're like, Yeah. You got married at Christ Church, right? Old City? Uh wasn't that? No, it wasn't Christchurch. It wasn't Christchurch? No. What was it? Uh St. John's. Oh, okay. Um I said, hey, can you can you deliver them over to Omni here on fourth? And they're like, no, we don't deliver. I'm like, I I know, but like, it's my wedding day. And the lady on the phone's like, all right, give us like a half an hour.
SPEAKER_02Yeah, that's that's uh that's some Philly vibes.
SPEAKER_03Yeah, number one, getting the sarcar uh sarcone delivery on the wedding day was pretty good. Huge. And then number two is I always make an exception. I'm not gluten-free, I'm like gluten most.
SPEAKER_02Yeah. He's like he's like pescatarian, but with bread.
SPEAKER_03Yeah. So like if it's good enough, I can relate. If it's good enough, I make the exception, you know. Like Tony's Baltimore Girl. Down to shore, I don't eat pizza, I don't eat pasta really. Shout out to Tony's Atlantic City. But if we go to Tony's, I'm eating pizza. You're in there, yeah. Yeah, yeah, you gotta have to do it. Does it mess with you? No, no, it's just like a health choice.
SPEAKER_01Yeah, yeah. Okay.
SPEAKER_02Yeah, it's Mooney being good.
SPEAKER_01I I will I will say that it's probably a good choice at the end of the day. Yeah, really, you know, like we all should probably cut out the bread, but you know, it's just one of the best things that was ever presented to us on this earth.
SPEAKER_03Yes. It's just what it is processed, right? And so, like correct. I uh so like you go to uh Europe, I could probably eat bread all day all, you know, and uh but I uh I used to wake up like with this like uh congestion in it, and then like literally after a month of like ditching it, it was gone.
SPEAKER_01Nice.
SPEAKER_03So like for years I would like have this like fogginess, it was gone. And like you got intested for celiac. Uh did I get tested?
SPEAKER_01I don't know. I don't think I got tested. You should. Well, they say it's like the inflammation, right? It causes tremendous inflammation, including in your brain, right? So like if you cut that out and you feel better, keep rocking.
SPEAKER_03Yeah, you know, exactly. So but you gotta make exceptions here and there.
SPEAKER_01Yeah, you live in Philadelphia, you know what I mean? Like it's just the capital of the US bread, pizza, pasta. I mean, come on.
SPEAKER_03Yeah, I'm good with the pasta. Like, I don't need pasta.
SPEAKER_01Uh I love pasta, but that's just one I'm just like they do the uh we do the uh the Banza is the brand. Like the chickpea pasta. Yeah, good. I don't prefer it, but you know, it's it's a good substitute. Yeah, exactly. It's a good substitute, it's it's fine. Throw enough gravy on there, yeah. Yeah, yeah, yeah. Throw enough cheese on it. Yeah, you know what I mean?
SPEAKER_02Love it. All right. So here's another good one. So you're a diehard Bills fan. Yeah. Okay.
SPEAKER_01They're undefeated.
SPEAKER_03They are, and we are, yes.
SPEAKER_01Only two teams in the NFL?
SPEAKER_02Yes. All right. So this is kind of Stuart Shepard shout out. This is Stuart Shepard, Bill's Monday, premier finance brokerage. All right, so this is kind of like a pseudo Buffalo en Philly question. So prior to Super Bowl 52, we hadn't won a Super Bowl in 52 years. And when we finally won, you were here. I said it wasn't a Super Bowl. You were here. I was here.
SPEAKER_03It was World Championship.
SPEAKER_02We just say we won World Championship before they had the Super Bowl. Correct. So again, we were world champions in American football, whatever the hell it's called back then. But as soon as they started doing the Super Bowl, 50, you know, now has is this 60 this year? I think it's 60. Don't know. Sure. Anyway, so we won Super Bowl 52. When we were all growing up in the 90s, 80s and 90s, the Bills went to the Super Bowl four times in a row, right? Four years in a row. And they lost four years in a row. So now today, you know, you got you got Josh Allen, you got the squad, looked pretty good last year, was close. Have you found like some some kind of like companionship, like some some solace and like Philly fans, you know, being from Buffalo? I mean, it's a little different now that we've won.
SPEAKER_03It's like an all-timer here.
SPEAKER_02How how does it like I'm not saying this in any like sarcastic sense, but you got here and we were kind of like like brothers, you know. We we haven't won anything, and you haven't won anything. And now that we have like what is that like like being in a city where they were like that and still having that you know, you don't have that victory yet. But did you see that? Did you see that in Eagles fans is what I was trying to say?
SPEAKER_01No. Did you so you I think you were at the game, uh Bills, yeah.
SPEAKER_02The field goal.
SPEAKER_01The the field goal rained the whole time, right?
SPEAKER_02I walked out at freaking length, my shoes were like swimming pools.
SPEAKER_01So let me just say I have nothing against the Eagles, I have nothing against some Eagles fans. However, some Eagles fans at that particular game where I wore a Jim Kelly jersey came up to me and wanted to fight for no reason, just talking so much shit. Younger fans or older fans? So I will preface it by saying it was all younger dudes. Okay, younger drunk dudes were coming up to me, giving me the finger, talking shit right to my face. I'm just like seriously, like the one dude gave me the finger, and I'm like, no, like they're lucky that I'm a guy that doesn't like to fight because like that would have been a problem had I been that guy that wants to throw down. And then I, you know, it's funny. Went to a I went to like four different tailgates that game and went to one where it was like mainly Eagles, but there's an older gentleman, he was just like, Yeah, man, I I can't really, you know, these younger kids, I I I don't know what to say. You know, he was like sympathetic to me a little bit.
SPEAKER_04Yep.
SPEAKER_01Um, and that was like very eye-opening to me. Like, as like, okay, like you guys, Philly fans have a reputation. It's an intimidation. And I didn't and I didn't know it until I went to that game and I was like, Oh, this shit is real.
SPEAKER_02So you go to that miles and miles of tailgate, right? Which which had a lot of Bills fans.
SPEAKER_01Oh, yeah. A ton of Bills fans in town or coming from wherever.
SPEAKER_02And they all got the finger. Everybody got the finger. I give you respect for wearing a Jim Kelly jersey because again, most people who come in from an opposing team, it's one thing to wear like a t-shirt or a woolly or something like that. Like, you threw on you threw on a jersey, so you're like, yo, I'm a fan, I'm not messing around here. So I give you props for that. And then it sounds like some of the people were fine with that and other people were not.
SPEAKER_01Yeah.
SPEAKER_03Can I give you my favorite out-of-towner story at an Eagles game? Sure. It was we were playing the Giants and we were in the parking lot and we're tailgating, and this Giants fan was making himself known. Okay. Being a loud fan, loud opposing team fan. Right. And probably not the best idea at a at an Eagles tailgate. Yeah. So then uh the the game was about to start, so we were walking from the uh parking lot over to the stadium, and this loud uh Giants fan decided to use the porta potty before going to the game. Oh man. And said porta potty wound up door side down over on its side while this Giants fan was in said porta potty. And it was quite a scene, and and eventually someone comes and rolls it over, and this guy's got the blue ink blue and brown, I would imagine. Yeah, I mean, he was and yellow. We could throw yellow in there too.
SPEAKER_02I mean, it was uh bunch of hooligans, those Philly fans.
SPEAKER_03So if I were consulting someone, if I had a friend that said I'm coming to an Eagles game, fair enough. My consultation would be leave the jersey at home. Yeah.
SPEAKER_01I get that for NFC East teams. Yes, don't wear your jersey. If you're a Cowboys fan, if you wear Cowboys shit to the AFC North AFC East. AFC East. Yeah, so if you wear a Cowboys jersey to a Cowboys Phillies game or Eagles game, expect to expect some shit to happen. We're AFC East team. Like I we we were just in town, we were just in Buffalo, we just came back on Tuesday, we went to the Bill Saints game. There are people wearing Saints jerseys. Yeah, there was like little chirps, but like, you know, nothing, nobody wasn't nobody was giving everybody the finger.
SPEAKER_02We're we're hard, we're we're an intimidating place to play. And it's not just because we're loud or we're like throwing a nice tailgate. No, like Philly people are protective of their turf. They will fight you if they smell blood or enemy territory just for the fact that you're not from here. So there's like I give some respect to the fact that our job is to protect our home court. It's an advantage. Now, again, I don't promote anyone fighting or talking shit to anyone just for wearing an opposing jersey, but I will say the loyalty and and the pride of people from Philly is we're gonna intimidate through talking trash.
SPEAKER_01And this is why nobody likes you guys. Yes, this is exactly you don't care, and so I'm here in the thick of all of it. I root for the Eagles when they're not playing the Bills. I mean, I do. I I wanted the I definitely wanted the Eagles to beat the Chiefs, no doubt about that. I was super pumped that they beat them the way that they did. But you know, we were living right off Broad Street the night that they won the Super Bowl this time around, and I was walking towards City Hall. I didn't want to go to City Hall, just wanted to be out there and experience, you know, the the joy of it all, right? And it was so joyful, everybody was so pumped. And I'm just walking and I'm like, man, this would be nice. This would be really nice if they can have this at once one point in time. It just didn't hit the same for me. You know what I'm saying? Yeah, yeah. Didn't hit the same.
SPEAKER_02The bills are right there though. You guys have a good organization, you have amazing fans, and you guys, you'll you'll get there.
SPEAKER_01We will. It's just you know, we just got to get over that uh that chief's hump. Yeah, you know, that's really what a couple of things.
SPEAKER_03Let's say we did.
SPEAKER_01You sure did.
SPEAKER_03Let's get back to real estate if we can. Yes, sure. Sorry, sorry to no, no, sorry. What are we doing? What's uh South Philly Benny doing today to uh broaden reach, to find new clients? Um you know what what are some of the tactics you're using today in 2025 to either like build out your um client list or your sphere? What are some of the things you're doing?
SPEAKER_01So actually, one thing that I'm about to do in uh a month's time is I'm I'm throwing my first client appreciation event.
SPEAKER_03Very cool. Yeah, I'm mad.
SPEAKER_01I know you two are very big on that and have done a number of those. So uh phenomenal. You know, I think it's time for me to do that. It's again something that Chris was uh encouraging me to do. Oh, phenomenal.
SPEAKER_02So uh you guys gonna work it together kind of thing? Yeah, yeah, yeah. We're gonna work together.
SPEAKER_01Yep, some other some other um vendors are gonna help out as well, which is super cool. So that's gonna be a good way for me to get back out there, and then hopefully that gets the referral game going for 2027.
SPEAKER_03And who's on the list? Are you targeting past clients? Are you targeting additional people beyond that? Who's kind of the invite uh on that?
SPEAKER_01Sure. It's past clients and then anybody that I'm currently working with. Okay, which is not a ton, but like, you know, I don't have a transaction in a mail my belt with certain people, but hey, come and have some you know, food and drinks on me.
SPEAKER_02Tell us, yeah, tell us, all right. So for a client event, like what what are you doing for it? Like, what are you doing for your people?
SPEAKER_01So um we're gonna rent out space at uh Doc Street Brewery in South Philly, yeah, in uh 21st in Washington.
SPEAKER_03Chuck used to uh uh work there at the old Doc Street boy. Yes, yeah, yep.
SPEAKER_01So we're gonna do that. Um, and I'm just gonna have everybody come and literally there's gonna be a tab open, you whatever you want. Enjoy yourself. Go to the bar. There's they sell pizza there, so we'll just put out some pizzas, light bites, we're calling it. Yeah, yeah. Um, and then we are going to be giving out some raffles, we're gonna do some door prizes. Awesome. Um, you know, just kind of something to bring people in a little bit more because one thing that um somebody told me about client appreciation events, especially for this, is that like everybody that's coming is coming to talk to me. Like, not everybody knows each other, right? So, like, you know, that's something that I'm gonna have to do.
SPEAKER_02You're the central goal, yes, you know, point of contact. Correct.
SPEAKER_01You know, they'll they'll get to know each other, they'll meet someone, meet a nice family, meet a nice couple, they'll meet Pam, because you know, they I talk about Pam all the time, and so they'll get to meet her, and she's you know, lovely, so she'll be able to like schmooze with people and stuff like that. But still, like that's we're only two people out of potentially 30, 40 people that are gonna be coming. So our thought was, you know, let's um let's put a name tag on everybody so at least everybody's gonna see. And then uh uh a friend of friend of Pam of mine said suggested that we put on the name tag, like, um, what's your dream street that you'd like to live on in Philadelphia? And so it puts a street that and then they could say coming, oh, you want to live on you know Broad Street or you want to live on you know Carlisle or whatever, you know what I mean? Like, yeah, oh, I used to live there or whatever, you know what I mean? So it kind of could break the ice a little bit.
SPEAKER_03So that's will anybody be walking away with a South Villy, Philly, Vinny, Krunek?
SPEAKER_02They're in the works, yes, they're in the works. All right, we'll have to swap gear. Yeah, we would definitely will love it. Yeah, awesome.
SPEAKER_01Um, so yeah, that's one way that I'm expanding my reach in 2025 into 2026. And then um sticking with my newsletter, you know, adding to that as much as Jimmy possible. Is that a monthly? Is that a monthly, yep, yep. I'll put a month as your email. That's very good, by the way.
SPEAKER_03Why am I not on your list?
SPEAKER_01I didn't have your email until he doesn't like you.
SPEAKER_03And what are you putting on the newsletter? What what what uh what are you saying?
SPEAKER_01Yeah, what do you think? I don't want to do that.
SPEAKER_03Right, right, right, right, yeah, yeah.
SPEAKER_01Um what about so again, something that Tim um encouraged me to do, which was just to be myself. And because I was kind of like just sending out just like something just for people to know that I still exist, right?
SPEAKER_03It wasn't really like personal, just finding your flavor, finding your voice in it.
SPEAKER_01Yeah, so you know, um, I'll post about concerts that I want to go see or any like food festivals or just any like city festivals. My vibe, my vibe, exactly. And that's something that he really encouraged me to do. And um, it just adds a little bit more flair to my newsletter instead of just like, okay, here's the stats of like all the properties that sold in Philadelphia in March of 2024.
SPEAKER_03You know what I mean? Differentiating yourself, yeah.
SPEAKER_01I well, at least I hope so. You know, I mean the numbers, you know, kind of tell me that I'm on the right track there, you know. Looking at the data from I use MailChimp, so you know, they're really good with the MailChimp. Shout out to MailChimp. Although they make you pay now. They do. So, you know.
SPEAKER_02All right, so I got so speaking of of what you were just talking about, so your tip for our listeners and watchers was stay on top of people, they will forget about you. Why did you choose that tip for the Brickson Risk?
SPEAKER_01It's just something that I have really noticed throughout my five years of doing this. I'll give you a prime example. I helped this kid uh rent a property, it was him and his girlfriend, great kids. We were like music fans, sending each other playlists, just got along, just got along, just I really enjoyed helping them. They were just great kids. And then a couple months went by and I saw him walking down the street. He didn't remember my name. He didn't couldn't remember my name. And I'm like, and I you know, you could tell when people don't know your name.
SPEAKER_02Yeah, I could definitely so like no one remember anyone's face, I can't remember anyone's name.
SPEAKER_01Same. No, no slight to him, because I'm bad with that that too. Yeah, but it was just like wow, like we were like a light bulb moment was like, oh wow, yeah. So if he's forgetting me, it's just a rental.
SPEAKER_03Yeah, you know, like people are a couple months, like like not like a year or two later.
SPEAKER_01Like a couple months later, he he forgot my name. So it just was like a light bulb moment for me to be like, okay, like you really gotta stand up. He might have been on something. He was on his way to a Phillies game, so like potentially. Um give me like a little bit. I mean, he did have a Philly jerseys on and it. It was a game. So, like, you know, maybe maybe he was, you know, still took a little mushroom chocolate or something. You know what I mean? Right. Something.
SPEAKER_02Maybe he was doing some Jamie Honey at the bar. Yeah. Could have been.
SPEAKER_01All right.
SPEAKER_03Could have been. But no, uh, and someone said it on the show before. You gotta be around to be around. Wasn't that what someone said?
SPEAKER_02It was uh Nick Gigante. Shout out to Nick Gigante. Shout out to Nick Gigante.
SPEAKER_03So he his thing was like you you really have to be present with people. You can't, you know, have an expectation that they're gonna remember you or they're gonna want to do business, or you know, or they're gonna come back to you, or whatever. It's like you have to be around, you have to be in people's mind.
SPEAKER_02You have to keep never assume. Never assume, right? That's one thing I've I have said, I have said this, I say this to people in life because a lot of people assume things in life. And I say this to people in business all the time. Never assume anything. Ask questions, you know. Like if you think someone remembers you, guess what? They probably don't. So, how do you get them to remember you? You do an email newsletter, or you do a client event, or you rock the gear and they put two and two together. Like I was saying with like content marketing, Philly Urban Living, like so like someone would see my email address. They're like, Oh, that's your blog. I'm like, what? Yeah, like really, yeah. But the reason they knew that is because I just never stopped and I was consistent with it. Like I just did it all the time. So it's just like with anything with insurance, with real estate, with small business, like you gotta keep going. You have to just keep doing things, different things. Sometimes it's print, sometimes it's in person, sometimes it's phone, whatever video, social media. Like you have to do things so that people understand one, you're serious about what you're doing, and two, they're never gonna forget who you are and what you do. Yep. Because the more they get that, they're gonna either turn tune you out, and that's good. It's good to have people tune you out because guess what? You're not to meant you're not meant to work with them anyway. But if someone doesn't tune you out and it's eight years later, and this has happened to me, and they hit me up on my email newsletter and they're like, hey, I've been getting this for eight years. Yep. I'm ready to buy or I'm ready to sell. And you're just like, it is like the most humbling, like rewarding thing to just say, because I never stopped. Yeah, I just never stopped reaching out. And I said, if you ever need anything, let me know. And I think that's that's a really good example of that. Which again brings us to your quote, which is also fantastic. You said, know yourself, know your worth. Did did that come from someone? Is that something that you say? Like, where did that quote come from?
SPEAKER_01I don't remember where I heard it. I want to say it's in a hip hop song. Okay. Um, and I don't remember the artist right now. But I think for me, it's been a life journey to get to know myself, still getting to know myself, still knowing what my strengths are, my weaknesses are. It changes so rapidly, especially as I get older. Yeah. I just see the world a little bit different now than I did in my 20s and 30s. So, you know, but I also like tying it to real estate and being in the business for five years, like I know who I am, I know how I operate within real estate, and I know my worth. And that goes back to you know, chasing people around early on and doing all the things that you know you did just to learn and you know, maybe put a few dollars in your pocket. But now it's to the point where it's like, no, I know like what I can do for you, and I'm not sitting here saying I'm the best realtor, I'm definitely not. I still have you know things to learn and and what have you, but I just I know my worth a little bit more, and I'm not gonna chase you. I'm not I'm just not gonna do that. Like, for example, I just recently showed a property to a young lady and the owner was there. And nice guy, we start talking. Oh, I got three other properties. Oh, are you gonna use this realtor that you're listening with here to you know your other properties? He's like, Oh, I don't know. I was like, All right, well, here's my card. So I ended up getting his number, I called him, and he was he he was giving me the runaround. I called him a couple of times. Oh, I gotta talk to my wife. At first, he was all gone ho. I gotta liquidate. Then I gotta talk to my wife, and it's just like, all right, you're just gonna be that type of client. Yeah, I'm done. I'm done. I'm done. You know where to find me. Exactly. You have my number now. If you need my services, call me. I'm not chasing you anymore. Nice. And that's just a small thing that I've kind of picked up. Like, I just know where to spend my time now versus before it was just like anything and everything. And and we all do that as realtors, especially when you're starting out.
SPEAKER_02All right. So before we shut this one down, do we have uh a special prop or something we're gonna be bringing into the show?
SPEAKER_03Yeah, South Philly. I keep getting that wrong. South Philly Vinny here.
SPEAKER_02Yep.
SPEAKER_01South Philly Vinny went into South Philly to two different locations, two different delis today. And we're starving brought some snacks. I'm starving. All right, let's see what's next. You better take your celiac pill. Brad me, baby. Right, right. Brad me. So the first let's see what he's got. The first bag we have here is from Cosmes Deli. Oh, we know I know Cosmes. Shout out to Cosmes. Killer sandwiches and cheesesteaks. Cheesecake. Cheese steaks are bombed too, and their cheesecake is phenomenal. Oh, the cheesecake is so good. All right, shout out to my guy. Shout out to my guy Ryan, who put me onto the cheesecake. Great move by you. And then here we have two Big Dom cutlets. Is it chicken cutlets? No, the Big Dom. Is it the Big Dom for the Big Dom cutlets? Yeah. So they they partner with Big Dom. More to Della? Nope. So Big Dom is a cutlet with fresh basil, their homemade vodka sauce, and a long hot. Oh, damn. Phenomenal. Oh, phenomenal. I eat these all the time. Probably too much.
SPEAKER_02Yeah, yeah.
SPEAKER_01Probably too much. And then this is a little bit more.
SPEAKER_02What else we got? Of course we got in the bag of tricks.
SPEAKER_01Two, we got Antonio's Deli, 10th in Federal. Shout out to Antonio's. Shout out to Antonio's phenomenal. Never been there.
SPEAKER_03I've been to costumes, but never in Antonio's. I've been to 9th in Federal, but they're no longer.
SPEAKER_01So I don't know how you guys are going to feel about this, but uh Antonio's, in my opinion, does the best veggie hoagie in the city. Okay. Fantastic. So I brought you guys a veggie hoagie. Yeah. And I happen to know that you are an Italian hoagie guy. Oh my man. You remember? I brought their Italian hoagie. Woohoohoo! So we're about to feast it up, y'all. All right.
SPEAKER_03So before we cut out, Vinny, tell all the listeners, watchers where they can find you.
SPEAKER_01You can find me on Instagram at South Philly Vinny. I'm on Instagram. I'm on Facebook. My website is the South Philly Team.com. Call me, text me, email me. Let's do this.
SPEAKER_02Alright. Should we take some bites before we actually close it out? Let's let's open these John Top.
SPEAKER_01Do you want to try the Big Dom?
SPEAKER_02Yes, let's get it. Let's get it all opened up here. Let's do it. You know, we're not we're not trying to do like ASMR videos here or like people who can't stand other people like eating things, but this looks we gotta show people what's going on here. If you're not from Philly, you don't realize how amazing our sandwiches are until sometimes you just have to see them. Look at this.
SPEAKER_01Oh my gosh.
SPEAKER_02Look at these. Crazy gun. Big Dom. Big Dom. Alright. Shout out to Big Dom. Shout out to the Big Dom. That's all for that's excuse me. That's all we have for this week, folks. Thank you for tuning in again to another episode of Bricks and Risk. See you next week. Thank you for joining us on another episode of Bricks and Risk. Our goal is that you walk away with one or two valuable nuggets, and we greatly appreciate you sharing your time with us today. You can find all BR episodes on Spotify, Apple Music, YouTube, and anywhere else you get your podcast content. Until next time, keep learning and keep growing.
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